Marketing Partner
Wolfe Pack Racing has adopted a three-tier approach for our marketing partners. This multi level approach is standard throughout the motorsports industry and provides marketing partners various avenues to develop a positive business relationship. The following is a general description of the three tiers of race team partnership:
Primary Partner
Name the racecar and team.
Design the appearance of the racecar (paint scheme & decal layout) and coordinate the team and driver uniforms.
Hold the rights to the best and most visible promotional space on the racecar and to have corporate logos on the driver uniform.
Hold the rights to create trackside promotional activities and hospitality events in association with Wolfe Pack Racing.
Unlimited use of driver’s name and likeness in advertising & promotional materials.
Rights to appearances by driver at partners locations & events (travel & lodging to be provided by partner).
Associate Partner
Hold the rights to the best available promotional space on the racecar (a Primary Partner can override).
Hold the rights to create trackside promotional activities and hospitality events in association with the Primary Partner & Wolfe Pack Racing.
Hold the rights to use driver’s name and likeness in promotional materials and to have corporate logos on the driver uniform.
Supporting Partner
Hold the rights to limited promotional space on the racecar (generally a decal).
Hold the rights to attend limited trackside promotional activities and hospitality events in association with the Primary Partner, Associate Partner & Wolfe Pack Racing.
Hold the rights to use driver’s name and likeness in promotional materials.
Must provide services or products, free of charge, to the team.
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